P&G 피앤지 마케팅SWOT,STP.4P사례분석 영문레포트 Up
마케팅 POWER P&G의 전략
마케팅의 교과서 P&G의 전략 분석 P&G의 마케팅
REASON
Situation Analysis
INDEX
P&G Marketing Kingdom
1
2
Examples
3
P&G
P&G
1
P&G 기업 전반에 대한 소개
COMPANY OUTLINE
PRODUCT
MISSION & VISION
MANAGEMENT PHILOSOPHY
GLOBAL COMPANY
P&G
1
P&G COMPANY OUTLINE
P&G는 세계적으로 성공한
기업이며, 마케팅으론 독보적인 기업이다.
MORE THAN 3 HUNDRED BRANDS
140 DIFFERENT COUNTRYS
5 BILLION CUSTOMERS
2
MISSION & VISION
P&G VALUES
MISSION
`` INTEGRITY
`` PASSION OF WINNING
`` LEADERSHIP
`` OWNERSHIP
`` TRUST
VISION
`` THE INDUVIDUALS MUST BE RESPECTED
`` COMPANY AND INDUVIDUALS WORK FOR GENERAL PROFITS
`` FOCUS ON IMPROTANT STRATEGY
`` INNOVATION IS THE BASE OF SUCCESS
`` FOCUS ON OUTER WORLD
`` CHERISH ABILITYS OF INDUVIDUAL
`` BE THE BEST
`` MAKE YOUR SELF COOPERATE EVERY DAY
`` DO CONTRIBUTION
P&G
P&G
3
MANAGEMENT PHILOSOPHY
P&G는 소비자를 위한
지역사회를 위한
세계를 위한
INTEGRITY
PASSION OF WINNING
LEADERSHIP
OWNERSHIP
TRUST
CSR
Good image
``Customer oriented company
`` High quality product
`` Environmental company
`` Reinvest in local community
`` Social contribution
`` Perfect process of supplying
P&G MANAGEMENT PHILOSOPHY
Consumer
P&G
4
PRODUCT
VIDAL SASSOON
HEAD & SHOWLDER
PANTENE
``
BRAND
PRODUCT GROUP BEAUTY TREATMENT & COSMETIC PRODUCTS
GILLETTE
ALWAYS
WHISPER
OLAY
HERBAL ESSENCES
P&G Situational analysis
2
P&G 상황분석
STP analysis
4Ps
SWOT analysis
P&G Situational analysis
1
P&G STP analysis
Segmentation, targeting, Positioning
``
All kinds of brand for all kinds of customer.
SEGMENTATION
Have different targeting for each segmentation.
TARGETING
Penetrate our home.
POSITIONING
2
P&G SWOT analysis
``
Strength
Weakness
Opportunities
Threats
1.Diversificati…(생략)
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