영문판 업로드 쿠팡마케팅전략,쿠팡분석,소셜커머스분석,Social-Commerce분석 레폿 CW

영문판 업로드 쿠팡마케팅전략,쿠팡분석,소셜커머스분석,Social-Commerce분석 레폿
 

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Social-Commerce
`COUPANG`
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CONTENTS

01 What is social-Commerce

02 About COUPANG

03 MKTG Strategy -4P, SWOT, STP

04 Conclusion

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Selling a product at a low price through an internet group purchase.
What is Social Commerence
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Notifying the customer of cut-price goods.
Purchase a Sale product by the deadline
Promote the cut-price goods to SNS users.
Using coupon after purchasing
Type of Group Purchase
-Need specifc number of Custom...




Social-Commerce
`COUPANG`

CONTENTS
01 What is social-Commerce

02 About COUPANG
03 MKTG Strategy -4P, SWOT, STP

04 Conclusion


Selling a product at a low price through an internet group purchase.
What is Social Commerence


Notifying the customer of cut-price goods.
Purchase a Sale product by the deadline
Promote the cut-price goods to SNS users.
Using coupon after purchasing

Type of Group Purchase
-Need specifc number of Customer
What is Social Commerence

SNS(Social Network Service)
Social : community
Network : relations
Service : build up the foundation
Connecting the people
Immediate feedback
Exposure to new products
Greater viral
Larger market baskets
=Establishing the relationships with others.

The way of the domestic Social Commerce market
Provide Group-Buy type service
Big 4 company of domestic social commerce market

The growth of domestic social commerce
The increase in the number of social commerce company
A monthly turnover of BIG4

The growth of domestic social commerce
The growth of market demand and supply

Alliance with large established companies

1. The corporate goal of Coupang-1
Everyday, Provide new and varied lifestyle information to our customers‘ and improve their quality of life.
2. The corporate goal of Coupang-2
With a good customer care and refund policies, trust-based soci…(생략)
 

        
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